A Better Life w/ Rachel Rofe - Practical personal development for an amazing life + business (general)

Categories

general

Archives

2016
August
July

2015
November
October
September
August
July
June
May
April
March
February
January

2014
December
November
October
September
August

November 2017
S M T W T F S
     
      1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30

Syndication

One thing that eludes a lot of people in the podcasting world is how to actually make money from their podcasts.

This is especially true for people who have a “passion” podcast like I do and didn’t start with any kind of monetization plan.

Thankfully, I’ve been interviewing a lot of spectacular people for my Podcast Prodigy course and have gotten some awesome ideas on how to monetize your podcast.

Sponsored by:

PodcastProdigy.com - How to start a popular podcast that gets 1,500 - 3,000+ listens per show

Here are 19 of my favorites:

Bonus: Click here to get the PDF version of 19 Ways To Monetize Your Podcast.

1. Sell sponsorships.

This is a very popular option for many podcasters.

If you have a good amount of downloads per podcast episode (John Lee Dumas of Entrepreneur On Fire tells me that the sweet spot for attracting sponsors is 3,000 downloads per episode), you can sell ad space to sponsors.

2. Find coaching clients.

I was recently talking to Michelle Evans of the Breaking Free podcast. She told me that even though her podcast has been around for less than a year, she gets between 4 and 15 emails every week from people who are interested in hiring her. About 70% of those people go on to become clients. Not shabby.

3. Promote a membership site.

I recently interviewed Don McAllister for my Podcast Prodigy course. He told me that he has “several thousand” members in his Screencasts Online membership and that the overwhelming majority of his traffic came from his podcast.

4. Build a mailing list.

Offer some kind of gift to entice your podcast audience into signing up.

Even if you don’t have something to sell them right now, creating a list is a very powerful monetization method for down the line. You can use it to sell affiliate products, your own products or services, or even just tell people about new episodes so you can build your numbers up for sponsorships.

If you use EasyAudello, you can even have opt-in forms show up during different points of your podcast – i.e., in minute 3, at the same time you mention a gift that people can get for signing up.

5. Sell services.

Denise Griffitts’ show, Your Partner In Success, gets between 4,000 – 6,000 listens a week. While she doesn’t directly try to monetize it, she tells me that many people reach out to her and inquire about hiring her for her web development and/or virtual assistant services.

6. Sell mastermind slots.

If people are interested in your podcast topic, it likely means they want to hear more about it. Create a mastermind of likeminded individuals who want to learn even more about your show topic and/or get individual support.

7. Create information products to sell.

Survey your audience and find out what they’d like to learn more about, then create products to serve them.

When I interviewed John Lee Dumas, he told me that he created his premium course after getting feedback from his audience that they’d be interested in learning more.

To date, he has sold well over a million dollars with that product.

8. Create relationships with potential affiliates.

Besides monetizing your podcast directly, you can also use your platform to create relationships with people who would be excellent affiliates.

Spending an hour on an interview with someone can help create a lot of rapport. If you can nurture relationships with the people you interview, you can end up with a lot of excellent affiliates.

9. Sell books.

In many ways, selling books is harder than ever. There are more and more authors entering Kindle by the day.

If you build a relationship with your book readers via podcasting, you create an excellent way to stand out from everyone else.

A few months ago, I interviewed a gal who said that her key to Kindle success (she’s currently making $80k/month+ with her books and became a NY Times Bestseller – starting from scratch, with zero list) was having consistent communication and interaction with her book readers.

Podcasting is an excellent way to cultivate a relationship and build a loyal following of people who want to buy your books.

Bonus: Click here to get the PDF version of 19 Ways To Monetize Your Podcast.

 

10. Sell products as an affiliate.

There are many ways you can promote products as an affiliate with your podcast.

For example, if it makes sense, Audible has a partner program where they pay you $15 per person who signs up for a free trial account.

11. Have affiliates come on and sell products.

You can interview people on your podcast and then have them offer special discounts (with your affiliate code) to your audience at the end of the interview.

12. Ask for donations.

Before Don McAllister (see #3) created his membership site, people were contacting him and asking how they could donate for his efforts. If you directly ask for donations, it’s very likely that you will get some.

13. Give some content away for free, charge for the rest.

There are a few podcasts – Don’s included – where the host gives away some content, such as the first few minutes of a tutorial (which is still helpful), then people need to pay an upgrade fee to get the rest.

14. Build your brand.

Even if you don’t directly sell something, you can raise your perceived value by aligning yourself with experts.

In this interview, John Jantsch says that he was a “complete unknown” when he started podcasting. That didn’t stop him from asking people like Seth Godin to be on his podcast though.

From the interview: “Since starting the podcast, things have changed dramatically. Jantsch estimates that his business has grown more than 500 percent and he works a lot less.”

15. Sell an iPhone app.

In this interview, Elsie Escobar of “Elsie’s Yoga Class Live and Unplugged” explained how her podcasts offers free yoga classes. She sells an app for $3.99 on that podcast.

When people buy the app, they get anytime access to 70+ yoga classes as well as PDF’s that show the sequence of each class.

16. Repurpose content and sell it.

With some finesse, you can take podcast posts and put them into a book or ebook.

As an example, Nick Loper made money from a podcast that he didn’t even host. (Crazy, right?)

He simply went through 500+ previous episodes of John Lee Dumas’ Entrepreneur on Fire and compiled a listing of the interviewee’s favorite books. (John asks every guest what their favorite book is.)

His book (Work Smarter) became a bestselling book.

17. Brag about your numbers.

If you’re getting great download numbers, you can leverage them when trying to land traditional publishing deals, get sponsorships for events, or book paid speaking gigs.

18. Host an event.

Identify the type of people who you want to attract to your events, then create content that they would respond to.

In your podcasts, mention the (online or offline) events you’ll be holding.

19. Sell physical products.

Onnit, a supplement company, is a big sponsor for some very popular podcasts. If they’re continuing to sponsor, they must be making money doing it. What’s to stop you from selling your own physical product?

Bonus: Click here to get the PDF version of 19 Ways To Monetize Your Podcast.

 I hope this list helps your mind get going with great ideas on monetizing your own podcast.

And if you’d like to learn more about podcasting, please check out Podcast Prodigy.

Direct download: RR19waystomonitzeapodcast.mp3
Category:general -- posted at: 3:30am EST

Today's show covers how you can unwind after a long day at work.

It was sent in by special request. If you have a question you'd like me to answer, please head over to http://rachelrofe.com/questions and ask!

Sponsored by: http://www.YourGetResponse.com 

Notes From The Show:

- Digest (possibly journal).

- Relaxation ritual to change from day to night

- Set boundaries around work

- Get into your body

- Relaxation goals

Links and Resources Mentioned:

YourGetResponse.com - My favorite email provider.

Did you like this?

Thank you for listening to this episode! If you enjoyed it, please feel free to share it using the social media buttons on this page.

I’d also be VERY grateful if you could rate, review, and subscribe to A Better Life on iTunes.

Or, if you use Stitcher, you can leave a review right here.

 

That all helps a lot in ranking this show and would be greatly appreciated. And if you have any comments or questions, leave a comment below!

Direct download: RRhowtounwindafteralongdayatwork.mp3
Category:general -- posted at: 3:30am EST

Today's topic was sent in by special request. If you have a question you'd like me to answer, please head over to http://rachelrofe.com/questions and ask!

Anonymous writes:

"Hey rachel,

I know i have a great product but I hate everything about marketing. it feels sleazy and i hate it! how can i sell without being salesy?”"

This question is a great one and the answer can be used for all things - selling products, services, or even selling yourself in terms of communicating your value.

Sponsored by: http://www.YourGetResponse.com 

Notes From The Show:

- Marketing doesn't need to mean sleazy.

- Who do you love to buy from? Can you emulate them?

- Are you blocking yourself?

- Focus on helping, not on making $.

- Tell stories wherever possible.

- Give lots of value.

- Incorporate lots of content.

- Go hard when you need to.

- Treat people like your friends.

- Overdeliver.

Links and Resources Mentioned:

Getting out of a financial rut and creating a schedule that includes time for play - This is the podcast with Jordana Jaffe that I mentioned.

I spent $13.33 for 60,483 product views… (here’s how) - This is the Pinterest blog post I was referring to that I sent out in the middle of my promotion.

How to get quick results in business and in life - This is the blog post/podcast I mentioned where I had the hype-y sounding pin that I thought I justified well.

Did you like this?

Thank you for listening to this episode! If you enjoyed it, please feel free to share it using the social media buttons on this page.

I’d also be VERY grateful if you could rate, review, and subscribe to A Better Life on iTunes.

Or, if you use Stitcher, you can leave a review right here.

 

That all helps a lot in ranking this show and would be greatly appreciated. And if you have any comments or questions, leave a comment below!

Direct download: RRhowcanIsellwithoutbeingsleazy.mp3
Category:general -- posted at: 3:30am EST

Today’s topic was sent in by special request. If you have a question you’d like me to answer, please head over to http://rachelrofe.com/questions and ask!

Anonymous writes:

“I’m building an Amazon FBA business and I’m considering getting help from a consultant, I’d be interested in hearing about your experiences with getting consultations, if you have, and with finding and choosing consultants.  If you use this question I’ll just be  anonymous, thanks.”

I answered this person’s question in terms of hiring either a business consultant or some kind of life coach, as I’ve worked with both.

As always, everything I express is my opinion and there may be many others who disagree. :)

Sponsored by: http://rachelrofe.com/shopify

Links and Resources Mentioned:

Shopify – I recently hired someone to help me with my Shopify business and talked about that.

Did you like this?

Thank you for listening to this episode! If you enjoyed it, please feel free to share it using the social media buttons on this page.

I’d also be VERY grateful if you could rate, review, and subscribe to A Better Life on iTunes.

Or, if you use Stitcher, you can leave a review right here.

That all helps a lot in ranking this show and would be greatly appreciated. And if you have any comments or questions, leave a comment below!

Direct download: RRwhattolookforinaconsutltantorcoach.mp3
Category:general -- posted at: 10:10am EST

Today's topic was sent in by special request. If you have a question you'd like me to answer, please head over to http://rachelrofe.com/questions and ask!

Shannon writes:
I've loved following your different ways to make income online. My question might be a little off topic but it's about your courses.

My name is Shannon my website is shannondepalma.com and I've recently launched an online course about Etsy through my website. Now I'm going through the 2nd round of launching it again and it's exhausting.

Is there a reason why you chose Udemy and not to host it through your own site? How do you manage to get more sales after it's  gone live on Udemy?

Thank you, I've appreciated all your income projects!

Best,
Shannon

I very honestly answered Shannon's question inside this quick 7 minute show. And of course, everything I express is my opinion and there may be many others who disagree. :)

Sponsored by: http://rachelrofe.com/shopify

Links and Resources Mentioned:

Udemy - The site we're talking about. If you want to learn new skills, Udemy's pretty awesome as a customer, especially with all the coupons they give out.

How you can take 1 product and turn it into 9 profit streams - My original intent with Udemy

My Udemy page - This is where you can find some of my courses.

Direct download: RRshouldyouuseudemy.mp3
Category:general -- posted at: 3:30am EST

I recently started selling physical goods on Shopify. I was able to make my first $5k in gross profits within 8 days and $8800 in 14 days (7 of which I was on vacation).

In this episode, I share how I was able to get such quick results.

You can use the same 7 step process I used for anything that you want to accomplish in business or life.

Sponsored by: http://rachelrofe.com/shopify

Direct download: RRHowtogetquickresultsinbusinessorlife.mp3
Category:general -- posted at: 3:30am EST

Today's podcast is short and sweet.

If there's something in your life that you'd like to do better at - maybe it's manage your money better, go to the gym more, or make time for fun...

...this show goes over an idea that just may help you.

Enjoy!

Links and Resources Mentioned:

5 things I track in my business every single day - This is the podcast where I talked about tracking finances every day.

Podcast #100: I'm getting interviewed this time! - This is the podcast where Kit and I talked about our weekly calls.

As always, please me know how you enjoyed this episode by pinging me on Twitter.com/RachelRofe or Facebook.com/RachelRofe. :)

Did you like this?

Thank you for listening to this episode! If you enjoyed it, please feel free to share it using the social media buttons on this page.

I’d also be VERY grateful if you could rate, review, and subscribe to A Better Life on iTunes.

That helps a lot in ranking this show and would be greatly appreciated.

Direct download: RRnotgettingimportantthingsdonetrythis.mp3
Category:general -- posted at: 3:30am EST

One question I get asked a lot is how I'm able to get so much done. I sell products on Shopify, Amazon, have 50+ books, my podcast, work in a few niches, experiment with Twitter and Pinterest a lot, do coaching, develop software, etc... and more importantly, also have time for a life filled with travel, friends, and fun.

Today I thought I'd share my top 3 productivity tips with you. These are my biggest "bang for your buck" productivity habits.
Enjoy!

Resources Mentioned:

Huffington Post article - A case for scheduling only 3 things per day

My Facebook group - rachelrofe.com/inspiredhustle

My outsourcing course - right here.

99 things you can outsource to a virtual assistant - right here.

Direct download: RR3productivitytips1.mp3
Category:general -- posted at: 3:30am EST

This episode was sponsored by my new favorite tool, "Video Skins", at http://rachelrofe.com/vs

Today, we delve into Part 2 with Tony Stubblebine, the creator of Coach.me (formerly Lift), which is an amazing company that's been backed by Tony Robbins, Tim Ferriss, both co-founders of Twitter, and has helped hundreds of thousands of people to achieve their goals.

In Part 2 we cover:

- Tony's path to establishing credibility and appearing more "fundable" to big-time investors

- Why you need to focus on providing value first and monetizing second

- How you can sign up to be one of Tony's Coach.me coaches and spread your expertise

- The #1 skill of being an effective coach and how to make sure your clients are being heard

- Tony's top picks for PR resources that he is currently investing in

...and a bit more about the benefits of cross-promotion.

As always, please me know how you enjoyed this episode by pinging me on Twitter.com/RachelRofe or Facebook.com/RachelRofe. :)

Links and Resources Mentioned:

Part 1 - The  first installment of my conversation with Tony

Coach.me - Tony's company, helping people achieve their goals

Blogger - a blogging company started by Evan Williams

How to Get Rich - a book by Dennis Felix

AdWords - Google's advertising platform

Coaching - how to become a Coach.me coach

Vida - online personal health coaching

Rise - online weight loss coaching

Medium - Tony's profile on this growing blogging platform

Better Humans - a publication run by Tony on Medium

Stitcher - podcasts, news, and public radio on-demand

The Lean Startup - a book by Eric Ries

Episode Transcript:

Click here to download the transcript of today’s episode.

Did you like this?

Thank you for listening to this episode! If you enjoyed it, please feel free to share it using the social media buttons on this page.

I'd also be VERY grateful if you could rate, review, and subscribe to A Better Life on iTunes. Or, if you use Stitcher, you can leave a review right here. That all helps a lot in ranking this show and would be greatly appreciated. And if you have any comments or questions, leave a comment below!

Direct download: RRTony_Part_Two.mp3
Category:general -- posted at: 3:30am EST

This episode was sponsored by my new favorite tool, "Video Skins", at http://rachelrofe.com/vs

Tony Stubblebine is a very impressive guy. His company, Coach.me (formerly Lift) has been backed by Tony Robbins, Tim Ferriss, both co-founders of Twitter, and has hundreds of thousands of members.

We had such a great conversation that covered so much ground that I ended up breaking our talk up into 2 parts.

In Part 1 we go over:

- What the #1 biggest factor is when trying to reach goals

- What Tony says is the key to stress management

- How "priority framing" helps you get a lot more done every day

- The importance of meditation as a performance practice (not necessarily for spirituality, but for business)

- How to cope with a lack of motivation

...and a bit more about how Tony's been able to grow his business into the successful company it is today.

As always, please me know what you thought about this episode by pinging me on Twitter.com/RachelRofe or Facebook.com/RachelRofe. :)

Links and Resources Mentioned:

Coach.me - Tony's company, helping people achieve their goals

Serial - a podcast from the creators of This American Life 

Call Your Girlfriend - a podcast for and about long-distance best friends

Calm.com - a guided meditation company for which Tony is an advisor

Episode Transcript:

Click here to download the transcript of today’s episode.

Did you like this?

Thank you for listening to this episode! If you enjoyed it, please feel free to share it using the social media buttons on this page.

I'd also be VERY grateful if you could rate, review, and subscribe to A Better Life on iTunes. Or, if you use Stitcher, you can leave a review right here. That all helps a lot in ranking this show and would be greatly appreciated. And if you have any comments or questions, leave a comment below!

Direct download: RRTony_Part_0ne.mp3
Category:general -- posted at: 3:30am EST