Mon, 24 August 2015
Today's topic was sent in by special request. If you have a question you'd like me to answer, please head over to http://rachelrofe.com/questions and ask!
I know i have a great product but I hate everything about marketing. it feels sleazy and i hate it! how can i sell without being salesy?”"
This question is a great one and the answer can be used for all things - selling products, services, or even selling yourself in terms of communicating your value.
Sponsored by: http://www.YourGetResponse.com
Notes From The Show:
- Marketing doesn't need to mean sleazy.
- Who do you love to buy from? Can you emulate them?
- Are you blocking yourself?
- Focus on helping, not on making $.
- Tell stories wherever possible.
- Give lots of value.
- Incorporate lots of content.
- Go hard when you need to.
- Treat people like your friends.
Links and Resources Mentioned:
Getting out of a financial rut and creating a schedule that includes time for play - This is the podcast with Jordana Jaffe that I mentioned.
I spent $13.33 for 60,483 product views… (here’s how) - This is the Pinterest blog post I was referring to that I sent out in the middle of my promotion.
How to get quick results in business and in life - This is the blog post/podcast I mentioned where I had the hype-y sounding pin that I thought I justified well.
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