How to create a cash cow of a business - with NY Times Bestseller Ron Douglas

Today we chat with Ron Douglas, a New York Times bestselling author with a huge fan base and an enormously successful business.

In our conversation we cover:

- How to establish yourself as an authority based on other people's referrals

- Why you need to focus on what people really want and are already searching for, NOT on reinventing the wheel

- How to tap into what's hot right now to create a publicity frenzy for your business

- The importance of establishing a relationship with the media to create awareness about you and your brand

- How to make local newspapers excited to publish your story...this technique has a 90% success rate

...and a bit more about the mindset you need to "get in the game" and start making things happen.

As always, please me know how you enjoyed this episode by pinging me on Twitter.com/RachelRofe or Facebook.com/RachelRofe. :)

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