Mon, 6 July 2015
Today we chat with Ron Douglas, a New York Times bestselling author with a huge fan base and an enormously successful business.
In our conversation we cover:
- How to establish yourself as an authority based on other people's referrals
- Why you need to focus on what people really want and are already searching for, NOT on reinventing the wheel
- How to tap into what's hot right now to create a publicity frenzy for your business
- The importance of establishing a relationship with the media to create awareness about you and your brand
- How to make local newspapers excited to publish your story...this technique has a 90% success rate
...and a bit more about the mindset you need to "get in the game" and start making things happen.
Sponsored by: http://www.PodcastProdigy.com